The challenge
With established platforms like Meta and TikTok already maximised, the client sought to tap into a new audience on Snapchat to drive additional donations during its most vital fundraising period: Ramadan.
We were up against four core challenges:
1
Launching on a new channel with no historical performance data, meaning we had limited insight into what would or wouldn't work
2
Compressed timelines: the need to launch, test, and scale quickly, preceding Ramadan
3
To deliver an agreed minimum ROAS target
4
The need to prove Snapchat’s viability as a business-as-usual (BAU) paid social channel that could drive incremental donations
