The Challenge
Following a major rebrand, the brand needed to drive high-quality traffic to its new site. Because supply chain software is a complex solution, standard display ads lacked the space to convey its full value. Awareness among new segments was low, requiring a strategy that could educate prospects and build trust before asking for action.
Instead of looking for a quick tactical fix, the brand partnered with Impression to dig into the root of the problem: how to bridge the knowledge gap for a highly specialised B2B audience.
