Digital Analytics Training Courses

How digital analytics training services help your business

As an experienced web analytics agency, we understand the essential elements of a successful digital campaign. Harnessing the power of intuitive tracking tools such as Google Analytics 4, we take it one step further by building detailed custom reports to track, measure and understand user behaviour at a more granular level.

Our digital marketing analytics training puts that power in your hands, providing you with the knowledge and skills to develop custom-built reports that take your data-driven decision-making to the next level.

Contact us to find out more about our digital analytics training.

Who benefits from digital analytics training?

Digital analytics training is beneficial for executives, managers and marketing directors alike. Whether you regularly work with data or support in this area, having an understanding of this field will help you form a collective understanding of the current position and forecasted growth of the business.

These insights can help you secure buy-in from stakeholders by demonstrating the value and effectiveness of your marketing decisions.

Our approach to digital analytics training

Our approach to digital analytics training is designed to empower teams with the skills and insights necessary for making data-driven decisions that enhance the effectiveness of digital marketing campaigns.

Our training sessions cover not only the basics of platform navigation but also advanced custom reporting, data segmentation, and interpretation. This deeper dive into analytics will equip you and your team with the knowledge through hands-on training to uncover actionable insights from user behaviour data, informing strategy across campaigns.

Get in touch

What you’ll get after completing your advanced digital analytics training

Digital analytics training provides you with the skills and tools to create customised dashboards to highlight important analytics metrics, helping you better understand the current position and forecasted growth of the business.

Our digital analytics training program, digital analytics training teaches you how to interpret data and craft compelling narratives.

You’ll leave each training session with Impression with a clear set of actions to apply in your own business; because analytics allow us to share custom dashboards, we can also set you up with some of our favoured dashboards at no additional charge.

You’ll also have advanced knowledge of key Google Analytics features such as:

A deeper understanding of analytics metrics, attribution models, conversions, and goal completions
Behaviour data collection
Account management and configuration
Advanced analysis of user data.

What’s included in our digital analytics training

Our digital analytics training covers the fundamentals and progresses to more advanced tools and functions to equip you with everything you need to confidently navigate the tracking and reporting tools to drive effective digital marketing campaigns.

Account Setup

A properly configured Google Analytics account is the foundation for accurate data collection. We guide you through understanding how your account is set up, ensuring that you understand what your data is telling you.

Interacting with the Interface

Navigating Google Analytics can feel daunting. We’ll teach you how to interact with the interface effectively, access essential reports, and monitor key metrics so you can quickly find the insights you need to improve your performance.

Custom Reports and Explorations

Standard reports will not always meet your specific needs. Our training covers how to create custom reports and explorations, allowing you and your team to dig deeper into your data.

The team at Impression, headed by our SEO strategist, Charlie, have been a great addition to our 'marketing team'. I would recommend Impression for any ambitious company looking to grow their organic traffic.

Mark McShane Managing Director, Skills Training Group

We chose Impression as our agency partner due to their demonstrated expertise and innovative approach in addressing our specific needs and objectives. Their comprehensive understanding of our requirements and thoughtful strategies for enhancing our digital landscape set them apart in the market.

Adam Valentine Digital Experience Lead

Digital analytics training FAQs

Ask an expert

See how analytics training can help your business

Fill out the form, give us a call or drop us an email. We look forward to hearing from you.

Digital Analytics Training

Advanced digital analytics training to equip you with detailed insights to supercharge your marketing strategies

How digital analytics training services help your business

Who benefits from digital analytics training?

Our approach to digital analytics training

What you’ll get after completing your advanced digital analytics training