Analytics Training

Advanced analytics training to equip you with detailed insights to supercharge your marketing strategies

Invest in advanced analytics training with multi-award winning digital agency Impression and supercharge your strategies with more detailed insight and data-driven decisions. Today’s marketer has an array of data sources at their disposal. No longer do we need to rely on gut feeling or abstract data insights; instead, we take a scientific approach to form stronger strategies and better results.

What to expect from advanced analytics training

Web Analytics are an essential element of any successful digital campaign. In order to understand our progress, we must track and measure everything – and this is made possible by the vast array of tracking tools and platforms available.

The most commonly used tracking platform is Google Analytics, a freemium tool provided by Google to give webmasters access to user behaviour data. Google Analytics has a relatively intuitive interface for top-level analysis but what many people don’t realise is the depth of data available when you start digging into more reports and creating your own custom reports.

As an agency, we pride ourselves on our commitment to data-driven decisions and we’re therefore well placed to share that knowledge with you.

Who benefits from analytics training?

Analytics offer the necessary data for reports that show digital growth and room for improvement. Training in advanced analytics will benefit anyone with an interest in data and statistics and how to interpret that information to make changes.

Fundamentally, analytics training applies to executives, managers, and marketing directors as a form of collective understanding. It can also help with buy-in from stakeholders for various marketing decisions.

What you’ll get after completing your advanced analytics training

You’ll leave each training session with Impression with a clear set of actions to apply in your own business; because analytics allow us to share custom dashboards, we can also set you up with some of our favoured dashboards at no additional charge.

You’ll also have advanced knowledge of key Google Analytics features such as:

A deeper understanding of analytics metrics such as bounce rate, attribution models, conversions, and goal completions
Behaviour data collection
Account management and configuration
Advanced analysis of user data

Ask an expert

See how analytics training can help your business

Fill out the form, give us a call or drop us an email. We look forward to hearing from you.