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Meet the Team

Yasmin Williams

Head of PPC. Joined Impression in March 2021.

I have 5 years working both agency side and in-house, predominantly based in London. My specialism lies in paid search, however, throughout my years in the field I’ve broadened my horizons into strategic overviews of the wider paid media offering.

At Impression, no two days are ever the same! From chatting to key client contacts, hosting team workshops and developing department initiatives, I cover a lot of ground.

Something that I’m proud of:
I make a truly unbeatable vegetarian lasagne

Outside of work:
I’m obsessed with the pub and love trying out new restaurants.

Yasmin Williams has specialist knowledge in Paid Media and Pay Per Click.

Yasmin Williams’ posts

9 min read

Planning for the peak selling season

5 min read

Black Friday: The countdown is on