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Petar Jovetic

Executive Director – Organic Media. Joined Impression in July 2015.

I am the Executive Director of Organic Media at Impression, overseeing our SEO, PR, Social and Influencer departments. As an experienced organic marketer, I have worked with hundreds of online businesses, helping them to improve their organic performance through strategies rooted in data, content marketing, technical SEO and user experience. These have included a mix of growing brands and larger, more established businesses nationally and internationally. I work closely with my team of Organic Directors to continually improve Impression’s organic product offering, ensuring this continues to foster long-lasting and prosperous relationships with our clients. I also work within Impression’s leadership and management teams, helping the agency scale while maintaining an industry-leading position in the market.

Something that I’m proud of:
Our organic teams, because honestly, they’re continually kicking ass! Right now, they’re the best they ever have been, and I’m so proud of what we’ve all collectively achieved. The exciting part is we’re not even close to being done. There are still many exciting developments on the horizon to further strengthen our services.

Outside of work:
Raising my two young boys. I also love listening to music, playing my guitar and writing and learning new songs. I also enjoy hogging the TV to play my PS5, much to my fiancée’s dismay.

Petar Jovetic has specialist knowledge in SEO, Digital PR and CRO.

Petar Jovetic’s posts

5 min read

Measurement in Digital PR and Link Building

11 min read

ComplE-E-A-T: A framework to unite SEO and CRO strategy

5 min read

4 Digital PR tips for Black Friday

8 min read

Optimising UX for Airline websites: 5 steps to good accessibility