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Meet the Team

Michael Weir

Head of Behavioural Science. Joined Impression in July 2023.

Previously worked at a number of different specialist and integrated agencies in the North of England. During my time I have worked for clients in many different industries, such as finance, FMCG and fashion.

My role is to understand the complex (or simple) commercial challenges that businesses face and to find solutions to these challenges – this could be as simple as wanting to increase revenue, but can be much more complex.

Something I am proud of:
Completing my third hair (halfway through my PhD). Landing this new role at Impression.

Outside of work:
When I’m not working on my PhD I enjoy socialising with friends and family and day trips to the pub.

Michael Weir has specialist knowledge in Digital Experience and Behavioural Science.

Michael Weir’s posts