We have surveyed 200+ marketing professionals in the B2C Ecommerce industry to understand what the marketing landscape in the United Kingdom might look like for businesses over the next 12 months.
This report shares our findings and allows you to benchmark your business and see how you compare to those of a similar size. Gain insights into:
- The biggest business challenges B2C marketers are facing
- The marketing activities that are predicted to drive the most revenue
- The areas in which additional investments will be made
- How B2C Ecommerce marketers are measuring the success of their efforts
Here are some of our key findings:
- 91% of B2C businesses expect revenue growth across the next 12 months
- 85% expect to increase their marketing budget in the next 12 months
- 82% plan to grow their internal marketing team
- 67% plan to increase investment in Marketing Automation, CRM and Customer Data Platforms
- 84% plan to invest more into creative assets for performance marketing channels
- 55% find increased competition has been a major challenge for their business in the last 12 months
Who did we survey?
