Organic Marketing in the Luxury Sector

The luxury goods market is set to see strong growth in the coming years, predicted to reach a staggering £14.16bn by 2026.

While the potential opportunity is there for brands to leverage, advertisers working in this sector face various challenges when it comes to cutting through the competition and capturing customers: 

• Adapting and reacting to changing search results and demand
• Limited search volume for niche products
• High competition against authoritative websites 
• The rise of AI and using it ethically and effectively 
• The need to showcase expertise and credibility to earn trust 

To learn how to overcome these challenges and unlock untapped opportunities for your luxury brand, sign up to watch our on-demand webinar. You’ll learn from Impression’s Head of SEO Performance, Charlie Norledge, and Senior Digital PR strategist, Emma Carstairs. 

In 30-minutes you’ll learn about:

• Navigating the shifting organic search landscape, including how to leverage organic shopping results, featuring in Google’s AI Overviews and improving site speed without impacting the quality of your imagery 
• The importance of adopting a testing mentality to inform decision-making and prove the value of your investment – this section includes real-life examples of tests and the results achieved 
• How to leverage generative AI with best practices to apply to ensure your approach is human-first 
• How to improve the public’s perception of your brand and boost its image, credibility and authority through expert commentary, internal assets and digital PR tactics

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