Facebook is one of the biggest names in paid social – and for good reason.
Due to the nature of the platform and the data it collects from its users, Meta’s algorithm allows for infinitely intricate targeting expansion based on machine learning. This makes it an obvious choice for targeting new audiences based on interests, demographics, location, behaviour and more.
Once those new audiences have converted, Facebook ads can solidify brand loyalty to nurture the lifetime value of your customers. Creating remarketing audiences will help you reach users who have previously engaged with your ads, been on your website or bought from a certain range of your products.
Meta is constantly launching new tools to improve your campaign performance. Impression communicates directly with Meta, allowing us to test and adjust new and upcoming features, attend training events, and accelerate troubleshooting.