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FACEBOOK ADVERTISING AGENCY

Reach targeted audiences with flexible budgets via Facebook ads

We help B2B and B2C businesses like yours reach desired targeted demographics through the world’s biggest social network. With over a decade’s experience, we can provide you with strategic advice on the best advertising approach for your business goals.

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How our Facebook advertising services help your business

Facebook is one of the biggest names in paid social – and for good reason.

Due to the nature of the platform and the data it collects from its users, Meta’s algorithm allows for infinitely intricate targeting expansion based on machine learning. This makes it an obvious choice for targeting new audiences based on interests, demographics, location, behaviour and more.

Once those new audiences have converted, Facebook ads can solidify brand loyalty to nurture the lifetime value of your customers. Creating remarketing audiences will help you reach users who have previously engaged with your ads, been on your website or bought from a certain range of your products.

Meta is constantly launching new tools to improve your campaign performance. Impression communicates directly with Meta, allowing us to test and adjust new and upcoming features, attend training events, and accelerate troubleshooting.

Facebook advertising services we offer

Meta offers a wide range of advertising services via Facebook Ads. As a leading Facebook advertising agency, we are well placed to support you with a range of different campaign types:

Audience expansion

Through Lookalike Audiences, you can identify audiences similar to your existing customers and market to them directly. In addition to Lookalike Audiences, Meta’s advanced Advantage+ Targeting Expansion system can dynamically broaden your audiences to include users identified as potential customers by Meta’s algorithm.

Remarketing

Tapping into Meta’s powerful tracking software allows you to target users based on the pages they have viewed on your website or a recent purchase they have made. You can also leverage your first-party data through CRM integration, to run exclusive promotions targeted at your most loyal consumers.

Cross-channel campaigns

When exposed to your brand across multiple marketing channels, your target audience will be more receptive to your campaigns as they become more familiar with your brand, driving engagement.

You could run targeted ads to audiences you’ve acquired through traffic acquisition campaigns or activate lead-generation ads to help grow your email marketing lists. The options are (almost) limitless. Get in touch to find out the ways in which Facebook Ads can complement your broader advertising mix.

Our approach to Facebook advertising

With so many active users, Facebook Ads are a great way for almost every business to interact with their customers. Even if you have a relatively niche product or service, Facebook Ads can still form a part of your paid media strategy. Through these particular placements, many of your prospects can be reached outside of the working day, in their downtime.

We have worked with a wide range of businesses that have benefitted from Facebook advertising campaigns, including leading ecommerce retailers, SaaS providers and international brands. No matter the unique goal of your business, we’ll devise and deliver a strategy that’s bespoke to your needs, ensuring maximum return on your digital investment.

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Creative

We’ll help you unleash your creative potential and amplify your brand’s message, making a real impact in just seconds through clever creative content. Our creative capabilities combine with audience-focused copy to help make your brand’s vision come to life.

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Funnel Stages

Reach your audience - no matter where they are in their user journey. Let us help you refine your customer touchpoints. With our own research to prove it, we can assist you in ensuring that each potential client interaction, interested audience engagement and lifetime value customer connection experiences only the most tailored and best-suited messaging.

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Industry rewards and recognition

Impression is proud to be recognised as a qualified member of The Meta Business Partner Programme.

Meta provides this badge to companies to recognise that badge holders are qualified for specialist service capabilities within their programme.

Whilst we know that awards aren’t everything, they do give you the confidence that you’re working with a partner that knows their stuff. Check out our award-winning work and get in touch to find out how we can collaborate on an award-worthy paid social media campaign.

Paid Social FAQs

Paid Social Case studies

Paid media strategy drives a 40% revenue increase

Client

Services

Paid Media

Industries

Retail

Read Full Case Study
Read Full Case Study

Paid media strategy unlocks over 5,000 new visitors for retailer

Client

Services

Paid Media

Industries

Retail

Read Full Case Study
Read Full Case Study

Driving awareness for Cancer Research UK

Client

Services

Paid Media

Industries

Not for Profit

Read Full Case Study
Read Full Case Study

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Find out what we can do for your business

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