We first proposed and implemented a subdomain migration, consolidating pre-existing authority to tensar.co.uk. Our strategy then pivoted to focus on keyword ranking growth and increasing on-site conversions.
The team immediately saw the opportunity that informational content presented for Tensar: whilst the search demand behind its specialised offering has a natural ceiling, we discovered a wealth of topics that would attract in-market audiences further up the funnel. Working closely with the UK marketing division, we accelerated content production and soon surpassed our initial targets.
Our informational content work has been complemented by a clear and consistent focus on the company’s commercial strategy. Since the start of the partnership, Impression’s optimisations have supported Tensar in achieving position 1 rankings for most of its non-branded product keywords. We have also helped to launch two new products: Tensar+ and Tensar InterAx®.
The keys to our success have been mutual trust and strong lines of communication between the account team and our contact. These qualities have led to the quick implementation of recommendations, enabling us to deliver tangible results right from the outset.