The Challenge
Our long-term client approached us with a new challenge: Scaling installs of their app through paid media channels in the last week of 2024.
We set ambitious goals – supported by thorough forecasting of cost-per-install (CPI) and expected volume across paid social and PPC.
Our objective was to leverage “Q5” with +90% additional media spend, in order to increase App Install volume by at least 70%
Q5 refers to the post-Christmas to mid-January period identified by Meta as having lower competition and cheaper CPMs, providing a strategic opportunity for advertisers to scale efficiently.
