Fire Seals Direct lost valuable content across key website pages following a site migration. As a result of this, the site’s organic growth began to stagnate. Impression was approached to restore not only to restore organic visibility but also to help drive their reputation as fire-stopping experts.
Across a 12-month period, we set out to achieve to following objectives, ensuring channel-specific goals fed into the broader business goal:
Wider business objective
- Contribute to a 20% increase in total revenue YoY
How this translated into marketing objectives:
- Increase organic sessions by 50% YoY
- Increase organic tracked revenue by 15% YoY
- Increase keyword ranking in positions 1-3 by 100% YoY