Fire Seals Direct

The Challenge

Fire Seals Direct lost valuable content across key website pages following a site migration. As a result of this, the site’s organic growth began to stagnate. Impression was approached to restore not only to restore organic visibility but also to help drive their reputation as fire-stopping experts.

Across a 12-month period, we set out to achieve to following objectives, ensuring channel-specific goals fed into the broader business goal:

Wider business objective

Contribute to a 20% increase in total revenue YoY

How this translated into marketing objectives:

Increase organic sessions by 50% YoY
Increase organic tracked revenue by 15% YoY
Increase keyword ranking in positions 1-3 by 100% YoY

The Strategy

We reinstated the lost content and prioritised it based on a range of criteria, ensuring the content created reinforced FireSealDirect’s USPs and brand positioning.

We came up with a relevant, solution-focused strategy that helped drive awareness to the target audience, as well as working on technical SEO elements.

The Results

Over 12 months, we achieved impressive results YoY and have been instrumental in the client’s website growth. We’ve built a high level of trust with our client, working as an extension of their internal team. Our approach has reinstated organic search as a sustainable source of traffic and supported FireSealsDirect’s business objectives.

110%

increase in organic sessions YoY

22.5%

increase in organic tracked revenue YoY

455%

increase in position 1-3 keywords

297%

increase in page 1 keywords

Impression has been instrumental in our website growth over the past year and a half. The team’s approach is consistently in line with our business objectives and they operate at a highly strategic level that is invaluable to us. We truly feel that Impression is a natural extension of our internal team and we trust that work will always be delivered on time, with our best interests always at heart.

Esme Dee Ecommerce Marketing Manager, Fire Seals Direct