What is international SEO?

International SEO involves optimising a website or blog to the specific countries and regions that you want to sell and operate in. Investing in international SEO helps search engines easily identify which countries you are trying to target and therefore put you in front of your target audience.

Can I rank in other countries without international SEO?

Whilst a website written for the UK market can, technically speaking, rank overseas, the relevance of your website to an international market will be in question. To give your website the best chance of ranking highly, you need to invest in international search with clear targeting for other countries and regions.

Is Google the only search engine to consider?

Google isn’t the only search engine to consider in international SEO. Whilst Google retains the majority search market share in the UK and the USA, in countries such as China (Baidu), Russia (Yandex), Korea (Naver) other search engines are more prominent. We take all of this into consideration when advising where best to apply your efforts.

What is international SEO vs local SEO?

While international SEO focuses on optimising a website to rank in search results across multiple countries and languages, local SEO concentrates on positioning a website to appear in search results for a particular geographic area such as a town, city or county.

How soon can I expect results from international SEO?

It isn’t possible to predict exactly how long it will take to see results after investing in international SEO, but what we can say is that the speed of results depends on how quickly and completely our recommendations can be implemented.

International SEO Agency

Get noticed globally with an experienced international SEO agency

For businesses that operate in overseas territories, increasing search visibility in target markets is often a core objective. Our international SEO services team can help to improve your digital presence in countries around the world, whether you’re already established or looking to break into new markets.

How international SEO services help your business

If you sell products or services in multiple countries, your online presence in every country and region you operate in is crucial for your success.

Without an international SEO strategy in place, your business could be missing out on valuable customers in the countries and regions where you operate. To maximise organic visibility in your target markets and get noticed, you need to send the right signals to search engines. This means structuring your site in the most appropriate way, implementing hreflang correctly, and effectively localising your content.

We offer the international SEO expertise you need to stand out where it counts. Through our extensive partner network, we also provide clients with translation and localisation services in almost any language – ensuring your messaging hits home with your target audience.

International SEO services we offer

Setting your international SEO strategy is an essential element of our services. We’ll work closely with you to understand your business goals and create a plan that helps you achieve those goals.

Website Domain Restructuring

Our international SEO specialists can help you define a clear strategy around where your international content will fit into your existing website structure. This is critical for local discoverability – see our helpful guide on international URL structures to learn more.

Optimisation and Localisation of International Pages

Your website’s content needs to appeal to local audiences, as well as the search engines they rely on. We work with you to refine pages so that they’re optimised for search engine visibility and packed with localised content that resonates with potential customers.

Technical SEO

We offer the expertise you need to improving your website’s rankings in key territories through optimum international technical SEO set-up, combatting any site limitations early on.

Launching Into New Target Markets

From identifying which local search engines to focus on through to suggesting the most appropriate SEO strategies, we help brands like yours to break into new territories and achieve overseas success.

Competitor and Industry Review

Analysing the marketplace both in terms of who else is exporting and local competition to find the right niche for your business, as well as diving deeper into what your industry looks like in your markets.

International Link Building

Build brand awareness internationally and improve the perceived authority and local relevance of your website through off-page promotion.

Our Approach to International SEO

Our in-house international SEO consultants have a wealth of experience in creating effective international SEO strategies that generate lasting results for companies operating in different countries and regions.

We are experienced in mitigating the challenges that come from attempting to rank highly in a variety of markets, including the varying competitiveness of the SERPs in each market.

We will create a bespoke international SEO strategy for you that ensures you appear in all your desired markets, regions and countries. Our in-house native marketers and specialists work alongside an array of seasoned SEOs, content specialists and translation partners to ensure all content and copy on your website is accurate and tailored to your audience.

Experimentation is at the core of what we do. When recommending changes to your international SEO setup, we’ll always run tests to demonstrate the impact – and only ever roll out implementations that have a positive impact on your bottom line.

When you begin to work with Impression, you understand why they're an SEO industry leader. They are extremely knowledgeable and proactive in their approach. This has allowed us to achieve fantastic results in our first year.

James KearsleyGlobal Website & SEO Manager, Tensar

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Multilingual SEO Considerations

If your target country speaks a language other than English, your website will need to use that language to rank well in international searches and provide a good experience for international visitors.

EMEA (Europe, The Middle East and Africa) SEO

With a wide range of cultural and technical requirements to meet, the EMEA market can be a tough nut to crack. Our international SEO team have experience working with clients in Germany, the UK, Denmark and further afield and have a wealth of knowledge to help you expand and succeed in your chosen markets.

APAC (Asia-Pacific) SEO

The APAC area covers key markets, including Singapore, Hong Kong, and Australia, but also growing markets in Malaysia, Indonesia, Taiwan and more. Whether you offer goods and services to or are based in the APAC region, we can support your in-house team in achieving international SEO success.