Sabina Cale’s posts
22 min read
Mobile Marketing: The Definitive Guide
by Sabina Cale
Meet the Team
Sabina Cale
DX Specialist. Joined Impression in March 2025.
I’ve had various digital marketing jobs since graduating, but they were mostly general marketing roles. As I love data and analysis, I started leaning towards the CRM and CRO side of things. I started to make links between neuroscience and marketing, and thinking about how the psychology of consumers could be taken into account better. Then I found this job, which has given me the opportunity to do just that.
Day to day, I work across CRM and CRO for several clients, which includes website testing to improve UX and helping clients collect and use customer data more efficiently.
Something I am proud of
My degree! It was very difficult and I wanted to quit so many times.
Outside of work
Running or going to the gym, and finding good food spots to try (especially when travelling).
Sabina Cale has specialist knowledge in Digital Experience.
