Meet the Team
Head of Digital Strategy. Joined Impression in October 2021.
Having graduated from Manchester University, I moved to London to begin working in the digital marketing world. I began working for a large agency, originally in delivery as a PPC account manager, before becoming increasingly interested in Strategy. I was able to move into the Strategy and Planning department where I serviced some of our biggest clients from a range of industries and verticals, helping them achieve their marketing goals.
Day to day, I will be working with clients as a strategic partner, helping them define what their objectives are and forming multi-channel, integrated strategies in order to help them achieve them.
Something that I’m proud of:
Completing the London Marathon… twice! Before signing up, I wasn’t a runner but now I definitely have the bug. I was able to raise money for two charities close to my heart, helping them continue the great work they are doing, and making the whole experience all the more worthwhile.
Outside of work:
I am a huge sports fan meaning outside of work hours I will likely be reading, watching, or listening to podcasts about it. I am a country girl at heart so the weekends will often see me escaping the city on the hunt for green spaces and to breathe some fresh air.
Isabella Smith has specialist knowledge in Digital Marketing Strategy.