We have surveyed 217 marketing professionals in the Travel and Tourism industry to understand what the marketing landscape in the United Kingdom might look like for businesses over the next 12 months.
This report shares our findings and allows you to benchmark your business and see how you compare to those of a similar size. Gain insights into:
- The biggest business challenges Travel & Tourism marketers are facing
- The marketing activities that are predicted to drive the most revenue
- The areas in which additional investments will be made
- How Travel and Tourism marketers are measuring the success of their efforts
Here are some of our key findings:
- 91% of businesses expect revenue growth in the next 12 months
- 86% expect to increase their marketing budget in the next 12 months
- 88% plan to grow their internal marketing team
- 59% of consumers booked directly through the business’s website in the last 12 months
- 79% of brands are currently working with influencers to promote their products and services
- 69% believe that having a clear marketing strategy is the key to success
Who did we survey?
