Whether you’re looking for a fresh pair of eyes or selecting an agency for the very first time, being responsible for choosing the right partner can feel like a daunting task.
It can be tricky knowing where to start, what to look for and how to judge who is the right fit for the unique needs of your business. In addition, the process itself can take months; searching, shortlisting and sitting through various pitches only adds to the time-pressured marketer’s to-do list. That being said, investing the time into finding the right agency to build a partnership with can be an incredibly efficient and effective method of making the most of your marketing budget.
With all of this in mind, we’re here to share some tips to find the right digital marketing agency. We hope to raise the bar of the industry, help brands select better agencies and ensure agencies are evaluated on fair and transparent criteria.
To offer a balanced view, we’ve included the opinions of a selection of different-sized agencies across different specialisms. We also asked client-side marketers to share their thoughts, providing you with insights from like-minded individuals that have prior experience in selecting an agency. In total, 23 agency-side and 28 client-side marketers completed a survey to contribute to the creation of this guide.
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