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A whopping 70% of advertising effectiveness comes down to the creative itself.
We see this proven time and again with our clients. Brands often get so wrapped up in the technical side of things, the media mix, the channels, the budget and they forget the most important part, the creative content. They end up pulling something from the archive just to fill the space, and that’s where serious problems begin.
We’ve seen first-hand the impact this has. No matter how perfectly targeted your media buy is, if the creative content isn’t fresh, engaging, and hitting the right note at the right time, it’s just not going to land. Focusing on a great creative can truly be the key to unlocking better results.
That’s why our latest webinar, “The role of creative in performance marketing”, is packed with actionable insights and fresh perspectives. We’ll show you why giving your creative the attention it deserves isn’t just an option, it’s absolutely crucial for success.
You’ll learn about :
- The power of experimentation: Don’t be afraid to take a few calculated risks. We’ll show you why testing different concepts, formats, and messaging is your creative superpower and the only way to find what truly resonates with your audience.
- Go then grow: This a smart, data-led approach that allows you to test new ideas on a small scale. If something works, you can invest more and expand it. If not, you can simply move on without wasting significant time or money. It’s a game-changer for avoiding risk aversion and staying fresh.
- Creative across the funnel: It’s a common mistake to pour most of your budget into bottom-of-funnel conversion. We’ll show you why a holistic approach, which puts a big emphasis on awareness and consideration, leads to higher customer loyalty and stronger long-term growth.
Speaker:
Immy Fox , Head of Creative
Immy has over 8 years of experience in the creative industry, specialising in brand development, digital advertising campaigns, and performance marketing. She has led global campaigns for international brands, helping to grow their visibility and deliver impactful results.
