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Old measurement models are costing you revenue. It’s time to stop chasing vanity clicks and start driving real growth.
The way people find your brand has changed. Between TikTok discovery, Amazon searches, and AI-driven answers, the customer journey isn’t a straight line anymore, it’s a web.
If your team is still stuck in siloed KPIs, you’re likely missing the bigger picture. In this session, our senior strategist Laura Arens shares how to bridge the gap between fragmented channels and profitable results.
You’ll learn how to:
- Ditch the vanity metrics: Move past simple clicks and start measuring what actually grows your business.
- Find your “tipping point”: See how to test your paid search to find exactly where your spend stops being effective.
- Speak the language of leadership: Get a simple, unified formula (the Media Efficiency Ratio) to show your team exactly how your strategy is working.
- Reinvest with confidence: Learn how to turn efficiency wins into long-term brand power.
Speaker:
Laura Arens , Senior Digital Strategist
Laura leads the strategic integration of multi-channel campaigns, drawing on over 8 years of digital marketing experience and an M.Sc. in Communication Science. She is passionate about bridging the gap between consumer psychology and technical execution, ensuring brand and performance strategies work in perfect alignment to exceed business goals. Her approach is rooted in hypothesis-led growth transforming rich first- and third-party insights into actionable strategies that solve complex challenges.
