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AI-driven programmatic ad spending is predicted to jump by 25% this year alone. This highlights just how crucial this technology is for anyone looking to future-proof their marketing efforts.
Join our Senior Programmatic Strategist, Collette Pratt, for an insightful webinar on how artificial intelligence is transforming the industry. It’s more than just a buzzword, it’s a genuine game-changer, and we’ll show you exactly how it’s reshaping the programmatic landscape right now.
During the session, you’ll learn how to harness this power to get better results from your campaigns. We’ll also take a deep dive into the evolution of programmatic advertising, give you an inside view of where AI is currently making the biggest impact, and share some exclusive client case studies, including one that saw a 180% increase in clicks and a 250% surge in website traffic.
Join us for some practical, data-driven insights that will make you feel more confident and effective in your media planning.
You’ll learn about :
- AI as your co-pilot: Learn how to use AI to improve your targeting, placement, and creative strategies, driving more precise results than ever before.
- Automate and innovate: Free up valuable time you used to spend on manual reporting and put it towards more strategic, creative planning.
- Expand your reach: See how AI is making high-impact channels like audio, Connected TV (CTV), and Digital Out of Home both accessible and cost-effective for brands of all sizes.
Speaker:
Collette Pratt , Senior Programmatic Strategist
Collette has over four years of experience driving success across the digital advertising landscape. Throughout her career, she has managed global accounts spanning airlines, charities, B2B, and retail, and now leads multiple international programmatic strategies for a number of brands at Impression.
