Watch on-demand
Stop letting black-box ad platforms control your success; it’s time to close the Edge Gap. The Edge Gap is the widening difference between those who accept the status quo and those who innovate. Don’t let black-box ad platforms reduce your performance marketing to a simple on/off switch.
Join Impression’s Performance Director, Liam Wade, for an insightful webinar designed for marketers.
We don’t just talk best practice; we share the original approaches that will empower you to challenge platform norms and drive measurable returns.
You’ll learn how to:
- Uncover the data and insights hidden within your platforms to inform strategic decision-making.
- Build your own evidence through structured experiments, moving from guesswork to proven methodologies.
- Identify where to bring channels together for seamless customer experiences and greater results than individual tactics alone.
- Shift your focus from short-term efficiency wins to sustainable, long-term growth.
Speaker:
Collette Pratt , Director of Performance
Liam Wade is Director of Performance at Impression – the award-winning agency growing global brands by turning Evidence into Action. With over a decade of experience across the marketing spectrum, Liam has guided ambitious brands to outpace their competitors through a creative, experimentation-led approach to performance marketing. He’s a passionate, fast-paced international speaker – both actionable and entertaining. In his spare time, Liam is a theoretical ferroequinologist and has all 10 fingers.
