Register here
Break through the sameness and claim your competitive edge with a strategy built on experimentation and creative problem-solving.
The digital marketing landscape is levelling out. With the rapid rise of AI and automation, every brand has access to the same powerful tools. But when everyone is using the same “black box” to generate creative, targeting, and measurement, the result is a race to the middle.
In this webinar, Claire Elsworth, Strategy Director at Impression, reveals how to bridge the Edge Gap. Learn why AI is merely an amplifier for your thinking and why the real secret weapon in 2026 isn’t a piece of software, it’s operationalised creativity.
What you’ll learn:
- The Culture of Experimentation: How to build a culture of continuous testing that evolves and innovates.
- Moving Beyond “Best Practice”: Why relying on standard AI outputs leads to average results, and how to push for category-leading performance.
- Shared Accountability: How to align your creative, product, and sales teams around a single business objective to make collaboration the natural order.
- Quantifying the Intangible: A simple rhythm to model, test, and quantify creative ideas in a language your stakeholders will actually value.
Preview:
Speaker:
Claire Elsworth, Exec. Director of Strategy
Claire has over 15 years of experience working across multiple marketing specialisms, including media, creative, brand and performance. She now spends most of her time thinking about how marketers break free of siloed marketing thinking and work towards a harmonious approach to growth. Connect with Claire on LinkedIn.
