Watch on-demand
Search is no longer a straight line to Google; it is a fragmented journey across platforms like ChatGPT, Gemini, and TikTok.
To succeed, you must ensure your brand appears as a trusted answer within these generative engines. Join Charlie for a strategic deep-dive into Generative Engine Optimisation (GEO), where he will show you how to adapt your organic strategy to stay visible and authoritative in an AI-driven world.
This session moves beyond traditional metrics like clicks to explore how you can measure Share of Search in a zero-click environment. He will show you how to track the prompts that lead users to your brand, ensuring you are prepared for how LLMs influence customer decisions. It is not about choosing between SEO and GEO, it is about ensuring your brand wins wherever your customers are looking.
You’ll learn how to:
- Ensure your site is visible to LLMs: Discover why technical barriers like JavaScript can hide your content from AI and what you can do to fix it.
- Build authority through topic clusters: Find out how to move beyond keywords and turn your data into understanding for conversational search.
- Use E-A-T to win citations: Understand the role of brand trust and digital PR in securing mentions within generative AI answers.
Speaker:
Charlie Norledge , Head of SEO Performance
Charlie is the Head of SEO Performance at Impression, with over 12 years of experience in the industry. He began his career as a web developer, gaining an excellent technical background which he’s been able to successfully apply to a large range of clients. His speciality lies in technical SEO, specifically in solving crawling and indexation problems, which is where he spends most of his time trying to maximise his clients’ search presence.
