Watch the replay below
The cat is out of the bag! With key information now in the public domain from last year’s US vs. Google antitrust case and this year’s Google algorithm leak, we can now confirm with a high degree of confidence that user clicks are incorporated into the ranking equation.
However, an often overlooked component is how digital experience (DX) teams can support SEO in understanding and influencing user signals.
To learn how to better integrate these teams together, check out our short webinar which introduces Impression’s proprietary ComplE-E-A-T framework. Once we acknowledge that this user-focused principle is just as resonant to digital experience teams as it is to SEO teams, we can start looking at additional user considerations that also maximise website performance, forming E-E-A-T+. Learn what these additional user considerations are, beyond experience, expertise, authority and trust, and how to leverage them for website success.
You’ll learn about:
- 🤝 Cross Team Collaboration: How SEO and digital experience teams can work together to optimise user journeys, reduce conflicting efforts and improve overall site performance.
- 📉 Impact of Disjointed Strategies: Avoiding a siloed approach which results in unclear roles and wasted resources, negatively affecting both the user experience and SEO outcomes.
- 🎯 User-Centric SEO: How emphasising user signals and experiences in SEO strategies can significantly enhance rankings and conversions.
- 🔍 E-E-A-T Expansion: How the ComplE-E-A-T framework expands on the traditional E-E-A-T principles to consider user needs like discoverability and motivation.
- 📈 Data-Driven Decisions: How relying on quantitative and qualitative research, alongside controlled experiments, is essential for improving user experience.
- 🏆 Measurable Outcomes: Ways in which the framework supports continuous improvement across various performance metrics.