Watch the replay below
Watch Bloomreach and Impression’s webinar designed specifically for beauty industry professionals. Gain insights into the current state of the beauty industry, including the challenges, opportunities and customer lifecycle.
Discover how leading beauty brands are leveraging advanced tools and insights to attract, engage, convert and delight more customers with innovative and top-performing use cases.
Key Takeaways:
- 🔍 Personalisation Matters: Personalising communication based on customer preferences builds loyalty and enhances user experience, especially in the beauty sector. Beauty brands must leverage data to tailor their messages effectively.
- 💡 Testing is Essential: Continuous testing of campaigns and communication strategies allows brands to refine their approaches, ensuring they resonate better with customers and drive higher conversion rates.
- 🔄 Replenishment Campaigns: Implementing data-driven replenishment nudges for beauty products can lead to higher repeat purchases, making them a critical component of any beauty brand’s strategy.
- 💬 Social Proofing Works: Incorporating elements like bestseller badges and customer testimonials can significantly influence purchasing decisions, as consumers often look to others’ experiences to guide their choices.
- 🎯 Utilise Zero-Party Data: Actively capturing customer preferences through surveys or web layers allows brands to create highly personalised marketing strategies that resonate more with their audience.
- 🧠 Behavioural Science Insights: Understanding human behaviour, such as motivation and attention, can inform more effective marketing communications, ultimately leading to improved engagement and conversions.
- 📅 Stay Agile: Brands should avoid the “set and forget” mentality regarding campaigns; instead, they should continuously assess and adapt strategies based on customer feedback and performance metrics.
Speakers
Mike has 10+ years of experience working in and around CRM helping customers use data and psychology to get more conversions.
Alice has 5+ years of experience working in CRM within the Beauty and Cosmetics space and has a number of UK beauty and fashion retail clients.