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RankUp #8 – Knowledge Panel: From PPC to SEO

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Welcome to the eighth episode of the Rank Up podcast, a fortnightly on-page SEO podcast where we talk to experts about news, opinions and experiences from their time in SEO.

In this episode, Edd and I were joined by Helen Freeman: the only member of Impression’s SEO team to have joined our PPC team as a graduate before moving across to SEO 18 months later. Helen had some awesome insights to share on what her initial experiences were in the first few weeks of her move.

We also discussed the topic of integration in digital marketing more generally, as well as what we in on-page SEO can learn from our paid media colleagues (and vice versa).

Edd and I really enjoyed speaking to Helen about her unique perspective, and we think it’s an episode that digital marketers of all stripes will find valuable.

If you want to see more of Helen’s work, you can find her on Twitter: @Digital_Helen. Edd and I are also on Twitter at @BenJGarry and EddJTW.

We’ll be back in a couple of weeks with our Top Stories episode featuring Ian Humphreys, an SEO Strategist at Impression. In the meantime, please do drop a rating for us on your podcast app of choice – it really helps us out!