We implemented a strategy to overcome various challenges faced by Skills Training Group.
No supporting content
The site didn’t have any supporting content (as it was previously just one page) so we created a content plan based on keyword research that would engage users at different stages in their journey – making sure we delivered the right message, to the right people at the right time.
Competitors have stronger domains
Skills training group appointed our digital PR team to meet carry out the following activities:
- Drive high authority and relevant links through to the site from relevant B2B publications
- Drive links to course landing pages (instead of the homepage) to directly pass page rank
Poor rankings for course terms both locally & nationally
The client had to compete against websites that were using doorway pages where they would attempt to cover each location even if they didn’t have a training centre there. These areas of focus for Skills Training Group were:
We optimised their landing pages to contain real local information and targeting, this was backed by robust keyword reporting to show progress in each location.