Queensmith

Following our research, we hypothesised that adding trust signals to the homepage would instil confidence among new users and consequently drive an increase in in-store bookings.

The result: A 57% increase in bookings on mobile.

We conducted a separate test to review the impact, if any, on organic keyword rankings and traffic, and saw a 12% increase in clicks two weeks post-launch vs the previous period.

Research told us that website users found it difficult to narrow down their ring selection. We hypothesised that leveraging social proof tactics would drive an increase in leads.

The result: A +22% overall increase in leads on mobile and an 8% increase in users visiting product pages where social proof signals were present. Following the deployment of this test, we saw an increase in average keyword ranking for one of Queensmith’s core keywords.

We identified that a key informational page was losing its page 1 ranking in Google and based on additional analysis, hypothesised that this could be due to user intent shifting from informational to commercial.

To test this, we developed commercial content sections to sit above the fold on the page and when tested, found no detrimental impact on conversions and observed a shift in interaction on the page towards the added content.

As a result, we recommended that the content be pushed live to improve the page ranking.