Over 75% of total UK ad spend in the UK was allocated to digital channels and as they continue to dominate UK marketing budgets, the pressure on brands to prove that measurable impact has never been greater.
Yet, for many, traditional measurement models feel fragmented, overwhelming, and resource-heavy, often raising more questions than answers. Planning campaigns and dividing budgets between “what’s working” feels more complex than ever.
This event is designed to cut through the complexity and give you a clear, practical path to building an effective digital marketing plan that delivers for your business. Whether you’re a well-established brand looking to optimise your spend, or a fast-growing challenger seeking to scale smartly, this session will equip you with the tools and insights to drive real results.
Through practical frameworks, and real-world case studies, you’ll explore how to:
- Build a fit-for-purpose measurement approach tailored to your organisation
- Use experimentation and evidence-based planning to fuel smarter decision-making
- Create a flexible, scalable effectiveness toolkit that adapts as you grow
What you’ll learn:
Talk one – The media measurement gap and how to close it, with Aaron Dicks, Technology Director at Impression
- Unpack the media measurement gap
- Introduction to a modern measurement toolkit
- Understand that scalability brings new challenges
Talk two – Evidence into Action – How to use marketing effectiveness outputs to power your plan, with Claire Elsworth, Strategy Director at Impression
- How to build a meaningful KPI Framework which delivers against your business goals
- Using experimentation to understand incrementality
- Applying the learnings from your effectiveness studies to improve the value of your plan
Talk three – Keynote Speaker – Chris Cox, Head of Marketing Science at Snap Inc.
- Measurement for all – flexible solutions that uncover optimal investment
- Use experimentation to uncover attribution & incrementality
- Understand the value of signals for platform effectiveness
The Speakers
Technology Director,
Impression
Strategy Director,
Impression
Since co-founding Impression in 2012 Aaron has held many roles at Impression, but currently leads our teams supporting clients with data, measurement, analytics, digital experience and digital strategy among others. Aaron’s a big champion of our data-led approach at Impression.
Claire has over 15 years of experience working across multiple marketing specialisms including media, creative, brand and performance. She now spends most of her time thinking about how marketers break free of siloed marketing thinking and work towards a harmonious approach to growth.
Keynote speaker
Head of Marketing Science,
Snap Inc.
The event will end with a keynote presentation from Snap Inc.
Chris leads Marketing Science & Revenue Product partnerships at Snap. Over the last 8 years he’s held various positions across Marketing Science, including leading US & International Marketing Science teams. Prior to Snap, he worked in product strategy at Datalogix (Oracle Data Cloud), Kantar & comScore.
The Agenda:
| 09:00 – 09:30 – Event Registration and Breakfast 09:30 – 09:35 – Introduction and overview 09:35 – 09:55 – The media measurement gap and how to close it 09:55 – 10:15 – Evidence into Action – How to use marketing effectiveness outputs to power your plan 10:15 – 10:25 – Break 10:25 – 10:45 – Keynote speaker from Chris Cox, Snap Inc 10:45 – 11:45 – Roundtable discussions 11:45 – 12:00 – Session summary and close |
Who will get value from this event?
- Senior marketers responsible for media planning, performance, or budget decisions
- Strategy or growth leaders seeking evidence-based direction
- CMOs and Marketing Directors who want to build organisational effectiveness
- Challenger brands or scale-ups looking for practical, flexible frameworks
***Please note – This event is for brand-side marketers only. On this occasion, we are unable to allocate tickets to agencies, freelance workers, consultancies or students. If you do not work for a brand we will, unfortunately, be in touch to cancel your ticket. ***
The Location
Derbyshire House, St Chad’s St, London, WC1H 8AG. The venue is a 5-minute walk from St Pancras Station.
For any questions relating to this event, please email jessica.elliott@impressiondigital.com
