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Event

Impression & The Marketing Meetup #18

26
March
Impression, Fothergill House, 16 King Street, Nottingham, NG1 2AS
26 March 2026, 6:00pm
In partnership with:

Networking events can be daunting and walking into a room of people can certainly feel overwhelming – there’s also the fear that we’re just going to be sold to! That’s why The Marketing Meetup exists. The Marketing Meetup is a friendly, fun and informal evening that allows like-minded people to share ideas and learn new things, all in a safe setting.

If you haven’t been to one before check out this video to get a feel for what it’s like.

Want to join our next event? Register here.

The agenda

  • 6.00 pm – Doors open – Grab yourself a drink, a bite to eat, and say hello
  • 6.30 pm – Introduction and talks will begin
  • 7.30 pm – Talks finish, time for a Q&A, enjoy some more food and chat some more
  • 8.00 pm – End of the night – We hope you will have left having learnt something new

The Speakers

Sophie Thompson, Senior SEO Strategist
at Impression

The search landscape has become dominated by AI. For SEOs and digital marketers, “GEO” is the new reality we have to navigate, and explain to stakeholders of every level. As LLMs, AI Overviews and AI Mode are solidified within search results, it’s critical to be able to communicate its purpose and value within the modern marketing mix. 

In this talk, you will learn about:

  • What GEO means for the future of digital marketing.
  • How to explain GEO as a part of your SEO strategy to stakeholders.
  • Factors that influence GEO.
  • Practical steps for building a strategy that includes GEO
Jodie Oliver, Marketing Content Manager
at Upperton Pharma Solutions

Talk Details TBC 🙂

The location

Impression, Fothergill House, 16 King St, Nottingham NG1 2AS.

We are a 10-minute walk from Nottingham train station.

Nearby car parks:

  • Lace Market Car Park (Address: Pilcher Gate, Nottingham NG1 1QE) 
  • Trinity Square Car Park (Address: N Church St, Nottingham NG1 4AF) 

If would you like to speak at a future Marketing Meetup event at our Notts HQ, get in touch!

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