Impression’s Performance Director, Liam Wade, is taking the stage at this year’s Hero Conf, right alongside much-loved BrightonSEO. Join him in San Diego, 23rd-24th of September.
About Hero Conf
Hero Conf is an industry-leading learning & networking event for paid advertising professionals. In fact, it’s the largest independent event 100% dedicated to PPC and paid social pros.
Join the smartest minds in the industry for world-class content, next-level networking, and epic after-hours fun. Whether you’re scaling budgets, testing new channels, or battling algorithm changes, this is where the best in the business level up.
Book your tickets and learn more about the conference here.
About Liam’s talk
Demystifying incrementality for paid media pros
Incrementality isn’t just about measurement. It’s a radically different paid media approach that challenges your best practice. In this session, Liam will show the audience how to turn evidence into action — applying incrementality to your paid media to unlock substantial top-line revenue growth and profitability.
Key takeaways:
- Understand what incrementality really is, and how to apply it. It’s not just a test or a method of measurement — it’s an entirely new way to approach your paid media.
- Discover how to reframe your campaigns to focus on what truly drives growth, not just what’s easy to track.
- Learn how to turn insights into decisive actions — optimising your media budgets, creative choices, and activation strategy to deliver real impact where it counts.
This talk is ideal for anyone with deep expertise in PPC or Paid Media, or overseeing these channels in-house.
About Liam Wade
Liam Wade is the Director of Performance at Impression. With over a decade of experience across the full performance marketing spectrum, Liam is passionate about driving growth through a creative, experimentation-led approach. He is an energetic, fast-paced international speaker, both actionable and entertaining. In his spare time, Liam is a theoretical ferroequinologist and has all 10 fingers.
