While javascript libraries and SPAs like ReactJS, Angular and VueJS are getting better at passing data through to analytics platforms like Google Analytics, their capabilities are still limited and only tend to work when using the built-in routing.
If yours is a business using javascript and single-page applications to deliver specific user experiences and you want to surface valuable data about how your users behave, we can help.
Your business has its own specific requirements. The data you want to extract and the way you want to report will be intrinsically tied to your business goals and stakeholder requirements.
That’s why we deliver custom analytics solutions. But to help you understand the kind of work we do, we’ve shared some examples below:
1
Javascript / SPA Analytics Solutions
Often javascript is used to interrupt shopping journeys to benefit the user. Our client was an online ticket booking tool where users had to make a seat selection via a process embedded between two javascript SPAs. We used a combination of custom metrics to store product data through a GTM data layer integration to push virtual page views and therefore surface valuable user journey data.
2
User Journey Interruptions Through Javascript SPAs
The trend for the use of javascript in ecommerce is continuing, with JS enabling smoother user journeys through large ecommerce stores. Through teamwork with in-house development teams, use of our own award-winning SEO and development knowledge and GTM data layer integration, we create seamless shopping behaviour reports upon which optimisation decisions can be made.
