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Meet the Team

Sian Pycroft

Product Owner. Joined Impression in March 2025.

After graduating from Nottingham Trent University with a degree in Business Management, Accounting and Finance, I spent the last 10+ years working in large multinational companies in the technology industry.

At Impression, I am using the skills and experience I gained over the past 10 years to enhance our proprietary data monitoring platform, so users can stay ahead of their competitors.

Something that I’m proud of:
Following the birth of my two kids, and having never been able to run more than about 300m before in my life without near collapse, I trained myself (physically and mentally) and ran two half marathons in 2024. A feat I would have previously described as being impossible and far-fetched.

Outside of work:
I have two toddlers who win every negotiation I enter into with them. When I’m not being forced to share all my snacks, I love to run in the sunshine, go to the gym and listen to audiobooks.

Sian Pycroft has specialist knowledge in Technology, Velocity and Alexis.