Meet the Team
Senior Digital Strategist. Joined Impression in January 2023 .
I’ve been working in the marketing industry for 7+ years and in that time I’ve worked both agency and in-house. Agency side, I’ve had varied digital marketing experience, from starting out as a digital copywriter to being the head of digital marketing, overseeing a team of marketing specialists for a range of B2C and B2B clients.
I’ve been lucky to have worked on channel-specific projects such as SEO, PPC, email, social, web and print projects but more recently I’ve been specialising in digital strategy, audits and campaign plans.
I’ll be working with clients to create and deliver their multi-channel strategies, understanding and consulting on the best decisions and tactics to grow their business. This includes working with the solutions team to gather data and turn trends and insights into actionable plans.
Something that I’m proud of:
My gingerbread and butter pudding – Nigella eat your heart out! Or, (more seriously) buying my first property by myself.
Outside of work:
Going to new places, reading, trying new recipes, binging a good documentary, getting crafty, but most likely eating and drinking!
Rebecca Edwards has specialist knowledge in Digital Marketing Strategy.