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Emma Robinson

SEO Executive. Joined Impression in July 2023.

In 2019, I graduated with a degree in Geography but soon figured out that I didn’t really want to pursue things in that sector. During my time at university, I gained work experience writing content for a range of different sectors which inspired me to complete a Masters in Digital Marketing.

Following this I became a Marketing Executive at an immigration law firm where I did anything and everything related to marketing. Here I gained experience in assisting with developing a new website and became in charge of optimising the website and creating content.

Day to day, I will be working on a range of SEO tasks from conducting competitor analyses or site audits to writing content. All in all the tasks I will be doing will aim to increase the visibility of websites to ultimately drive traffic and conversions.

Something that I’m proud of:
I partook in what was advertised as an 18-mile walk to raise funds for the RNLI. After some map reading errors, this became a 26-mile walk! But it is still my proudest achievement because walking, especially for long distances, is not my favourite thing to do, but I completed it nonetheless!

Outside of work:
The majority of my time is spent either listening to music or podcasts. If I’m lucky I will try and go to a gig or comedy show once a month. Aside from this I have a bass guitar which I am currently trying to learn. When I am not trying to learn the bass, I am trying to improve my 5km time. As with the bass guitar, I’m not a born athlete, so anything below 30 minutes is a miracle for me!

Emma Robinson has specialist knowledge in SEO.

Emma Robinson’s posts

13 min read

April 2024 Google algorithm and search industry updates

8 min read

March 2024 Google Algorithm and Search Industry Updates