Amandeep Padda’s posts
8 min read
Leveraging UGC in 2025: Shaping the future of brand engagement
by Amandeep Padda
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Paid Social Analyst. Joined Impression in September 2024.
I completed my undergraduate degree in marketing at Nottingham Trent University, followed by a Master’s in digital marketing. I gained valuable insights into various marketing strategies and practices throughout my academic journey. One of the most rewarding roles I took on was as a digital marketing volunteer for a charity focused on supporting the homeless and vulnerable. This experience deepened my passion for marketing and motivated me to continuously expand my skills, particularly in pay-per-click (PPC) advertising and paid social media campaigns.
One of the things I appreciate most about working at Impression is the dynamic nature of each day; no two days are ever the same. I collaborate closely with my team to assist clients in effectively promoting their products and services across various social media platforms, including Meta, LinkedIn, and TikTok.
Something I am proud of
Completed all the worlds and levels on Super Mario Bros 🎮
Outside of work
I love walks which help me clear my mind. Travelling is also a passion of mine; I love exploring new places and experiencing different cultures around the world.
Amandeep Padda has specialist knowledge in Paid Social.
by Amandeep Padda
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