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Almost half (46%) of Gen Z shoppers in the UK have abandoned a brand they were once loyal to because they became ‘bored’ of them. Around a third have tried a new brand because of its ‘creative marketing.
We find ourselves on the precipice of a new era for marketers, where target consumers are made up of a generation of people who have grown up surrounded by technology, from smartphones to AI.
Gen Z are transforming how platforms are used, be it the rise of ‘Social Search’ to the unique role that Amazon plays in securing customers. Your next-generation customers are just as (or even more…) digitally savvy than you and on top of this, are made up of a socially conscious cohort.
Best practice alone isn’t enough to capture and convert this younger generation of consumers, brands must adapt their strategies and approach their marketing activity creatively. In this webinar, Head of PPC Yasmin Burchill, uses real-life examples to explore changes in the Digital Generation and shares key takeaways to make sure you’re on the right track speaking to your potential customers.
Key Takeaways:
- 🤝 Authenticity matters: This generation seeks genuine connections and relatable content. Learn about focusing on user-generated content and personalised messaging to foster trust and engagement.
- 💰 Balancing sustainability and finance: While sustainability is important, Gen Z is also financially conscious. Your brand must strike a balance between eco-friendly initiatives and appealing pricing strategies to attract this demographic.
- 🎤 Cultural influence: Trends originating from platforms like TikTok shape Gen Z’s interests and purchasing decisions. Explore ways to stay attuned to these cultural shifts to remain relevant.
- 🔍 TikTok as a Search Engine: Gen Z often turns to TikTok for product discovery, highlighting the need for your brand to leverage this platform in its marketing strategies.
- 🛠️ Personalisation opportunities: With a more favourable view of targeted marketing, your brand can experiment with personalisation techniques, enhancing user experience and conversion rates.
- 📈 Multi-Touch strategies: Engaging Gen Z requires a holistic approach across various digital channels, moving beyond traditional linear conversion paths to a more interconnected ecosystem.
Speaker:
Head of PPC
Speaker slides
Download a copy of the speaker slides here.
