The Challenge
SEO for SaaS businesses is competitive, especially in popular niches and established markets. This is down to several factors such as aggressive SEO strategies from industry competitors, market maturity and competitive target keywords.
Facing competition in the SERPs, Impression was tasked to establish The Access Group as the leading provider of business management solutions in SERPs by building its organic presence within its vertical. Across a three-month period, we were tasked to: