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Event

TikTok Takeover: Strategies to skyrocket your marketing efforts for Black Friday and beyond

13
August
TikTok UK Headquarters: Kaleidoscope 4 Lindsey St, Barbican, London EC1A 9HP
3:00pm
In partnership with:

Did you know that 61% of TikTok users have made a purchase either directly on the platform or online after seeing an ad on TikTok?

While well-established as a tool to achieve brand awareness and engagement, utilising it to drive sales is an opportunity brands aren’t fully exploiting.

To help your brand harness social advertising to drive revenue this Black Friday and Q4 sales period, we’re teaming up with our friends at TikTok to co-host an event at their London headquarters.

The event will feature three presentations followed by roundtable discussions to allow you to explore the opportunities and challenges unique to your brand. Aimed at those working in the retail and ecommerce space, we’ll reveal creative approaches that challenge best practices, how to evaluate TikTok’s impact on your wider marketing mix and the best ways to measure and report on performance to achieve stakeholder buy-in.

This event is aimed at senior marketing professionals who:

  • May already be advertising via social but are new(er) to TikTok
  • May have experience with advertising via TikTok to drive brand awareness and engagement but haven’t utilised it as a channel to drive revenue 

***Please note – This event is for brand-side marketers only. On this occasion, we are unable to allocate tickets to agencies, freelance workers or consultancies. If you do not work for a brand we will, unfortunately, be in touch to cancel your ticket. ***


Amy Stamper,
Head of Paid Social at Impression

Boost your bottom line with cut-through creative

2024 is the year to finally nail TikTok ahead of the peak sales season. I’ll reveal how you can level up your creative strategy, what the best ad formats are and how to structure your campaigns for ecommerce success. You’ll also receive a roadmap to help you understand what to start doing now in order to achieve your objectives come Q4. 

You’ll learn:

  • What steps to add to your TikTok roadmap in Q4
  • How to integrate TikTok alongside top creative strategies for ecommerce brands
  • How to implement a full-funnel strategy

Sam Cooper,
Paid Media Consultant at Impression

Proving and communicating the value of your social investment 

The usual culprits for attribution models such as ‘last-click’ are infamously uncharitable to social campaigns. I’ll share approaches to measuring the incremental impact of TikTok, not only on revenue, but also on your other channels. You’ll learn how you can evaluate your media mix performance as a unified whole, and how best to communicate results to stakeholders to prove the value of your social investment. 

You’ll learn:

  • How to approach incrementality testing
  • How to evaluate total media mix performance, rather than a series of siloed channels
  • How to communicate results with senior stakeholders that have financial and operational focuses

Alexandra Farndell
Agency Partnerships Manager at TikTok

From Scroll to Sale: Maximizing Q4 Success with TikTok

Every year, TikTok’s entertainment ecosystem comes alive with festive content and trends that shape consumer choices across the peak period. You’ll see case studies from brands who have leveraged TikTok’s limitless scroll to drive discovery of their products, positioning themselves as key players across Q4.


The Agenda:

15:00 – 15:25 – Event Registration

15:25 – 15:35 – Introduction and overview of the current marketing landscape

15:35 – 15:50 – Amy Stamper: Boost your bottom line with cut-through creative

15:50 – 16:05 – Sam Cooper: Proving and communicating the value of your social investment

16:05 – 16:20 – Alexandra Farndell: From Scroll to Sale – Maximizing Q4 Success with TikTok

16:20 – 17:20 – Roundtable discussions

17:20 – 17:30 – Session summary and close

The Location

TikTok UK Headquarters: Kaleidoscope 4 Lindsey St, Barbican, London EC1A 9HP

For any questions relating to this event, please email jessica.elliott@impressiondigital.com

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