In today’s digital landscape, organic search is a cornerstone of online visibility, driving over 50% of all website traffic. However, with Google’s algorithm constantly evolving, businesses face the dual challenge of maintaining content quality and ensuring that the quality of visitors aligns with their brand objectives. A poorly optimised organic strategy can lead to algorithmic decline, reduced brand awareness, and decreased conversions.
To help your business navigate this challenging landscape, we are hosting an exclusive breakfast event in London on the 28th of January.
What you’ll learn:
During the morning session, you’ll learn how to boost your brand’s presence and credibility using organic marketing tactics. The workshop will be split into two sections to help you shape your strategy, execute it and measure the success of your efforts. We will conclude with a keynote talk from Sam Nobes, Brand Marketing Director at Queensmith.
Key takeaways:
- A clear understanding of how to put brand at the centre of your organic strategy
- Essential requirements for instilling trust through content, on and off-page
- Which metrics to look at to effectively measure brand with organic search in mind
Who will get value from this event:
- Generalist marketers responsible for building and maintaining their brand’s reputation in their industry
- Specialist marketers responsible for the success of their brand’s SEO and/or digital PR strategy
Workshop one: Content strategy and creation
Learn how to create content that not only helps your brand be more visible in the SERPs but also builds genuine authority and trust. Learn about Google’s E-E-A-T principles (Experience, Expertise, Authoritativeness, and Trustworthiness) and how to apply them to create content that connects your audience more deeply to your brand.
Workshop two: Building your brand’s reputation & measuring what matters
Learn how to drive maximum value from the content you’ve crafted and how to get it in front of a broad but relevant audience. Discover ways to shape stories that get your brand noticed by the right media to cut through the noise, earn links, generate buzz and ultimately build your brand’s reputation. Understand how to measure and report on the success of your efforts. Explore how your customers have been influenced throughout the buyer journey, your brand’s performance in the SERPs and the impact your activity has had on your business’s bottom line.
The speakers
Head of Digital PR
Senior Digital PR Strategist
Head of SEO Performance
SEO Lead
Keynote presentation
Marketing Director
Queensmith
The session will end with a keynote from Sam Nobes, Queensmith’s Brand and Marketing Director.
As the architect of Queensmith’s digital growth strategy, Sam’s role is to bring together teams from Marketing, Data & Development, and agency partners. He focuses on driving customer acquisition, creating engaging experiences, and boosting conversion rates. His approach involves a blend of innovative strategy and collaborative teamwork, ensuring that the digital efforts sync up seamlessly with Queensmith’s overall business goals.
Sam’s talk will explore the collaboration with agency and in-house teams to deliver sophisticated content strategies across both SEO and DPR that has resulted in 500% increase in website sessions for Queensmith
The Agenda:
| 09:00 – 09:30 – Registration and breakfast on us 09:30 – 10:30 – Workshop one: content strategy and creation 10:30 – 10:45 – Break 10:45 – 11:45 – Workshop two: building & measuring brand’s reputation 11:45 – 12:00 – Keynote talk and close |
***Please note – This event is for brand-side marketers only. On this occasion, we are unable to allocate tickets to agencies, freelance workers or consultancies. If you do not work for a brand we will, unfortunately, be in touch to cancel your ticket. ***
The Location
Derbyshire House, St Chad’s St, London, WC1H 8AG. The venue is a 5-minute walk from St Pancras Station.
For any questions relating to this event, please email jessica.elliott@impressiondigital.com
