Creative quality accounts for 86% of sales lift in digital ads (Nielsen) which shows that in today’s social landscape, performance doesn’t come from targeting tricks or budget alone, it comes from bold, smart, high-quality creative.
With privacy changes, broader targeting, tighter budgets and rising expectations, the pressure on creative to do more has never been greater. The volume, the quality, the variety – it all matters. But for many brands, even with more time and budget going into creative, performance just isn’t moving
To change that, Impression and Meta are co-hosting an event.
Taking place in London on the morning of the 26th of June, we’re bringing together experts from Impression and a guest speaker from Meta to share what actually drives performance on social in 2025. You’ll walk away with practical strategies, frameworks and tools to help your team build creative that breaks through the noise, drives results and scales – without burning out your budget or your people.
What you’ll learn:
Talk one: Creative at the core
Speaker: Amy Stamper, Head of Paid Social, Impression
Key takeaways:
- What’s changed in 2025 and why creative is now an even greater lever for performance on Meta
- How to spot creative fatigue early and build a smart testing framework that works
- The tools and tactics to scale creative output without burning your budget
Talk two: No more guesswork: Creating creative that works
Speaker: Immy Sheppardson, Head of Creative, Impression
Key takeaways:
- How to break through the noise with creative that sticks and gets remembered
- How structured experimentation can sharpen creative instincts, leading to better results
- How to think about creative across the full customer journey, not just at the final click
Keynote Talk
Speaker: Ish Pillay, Agency Partner, Meta
Key Takeaways:
- Adopting a testing mindset is hugely important! “Advertisers who run 15 or more experiments in a given year see 30% stronger ad performance than those who don’t”.
- Know your tests, which ones to use and when (A/B testing, Conversion Lift, Brand Lift)
- Creative excellence and what’s working on the platform now (Partnership ads)
The Speakers
Head of Paid Social
Impression
Amy leads the Paid Social team, and works closely with our clients on innovations, from testing emerging platforms, to scaling creative production using AI tools. Amy has worked with brands including: Unilever Prestige Hub, Vax, Semrush and Norse Atlantic Airways
Head of Creative
Impression
Immy takes a performance-first approach, leading global campaigns that help brands scale into new markets. Blending creative strategy with data-driven testing, she builds consistent brand experiences that drive growth and lasting customer connection. She has worked on accounts including; Wilkinson Sword, Wizz Air, The Cornish Company, The Scottish Wildlife Trust
Keynote Speaker
Agency Partner
Meta
As an Agency Partner, Ish leads in connecting valued advertising agencies with Meta. This means helping brands like Impression not only stay at the forefront of Meta’s advertising solutions but also ensuring agencies are leveraging all the benefits that come from being a valued managed partner, from funded opportunities to educational sessions, events and more.
The Agenda:
| 09:00 – 09:30 – Event registration and breakfast 09:30 – 09:40 – Introduction and overview 09:40 – 10:00 – Talk one: Creative at the core 10:00 – 10:20 – Talk two: No more guesswork: Creating creative that works 10:20 – 10:30 – Break 10:30 – 10:50 – Keynote from Meta 10:50 – 11:20 – Q&A 11:20 – 11:30 – Session summary and close |
Who will get value from this event?
- Senior strategic marketers, responsible for building and maintaining their brand’s growth and performance
- Specialist marketers responsible for the success of their brand’s Social Media and/or Creative strategy
***Please note – This event is for brand-side marketers only. On this occasion, we are unable to allocate tickets to agencies, freelance workers or consultancies. If you do not work for a brand we will, unfortunately, be in touch to cancel your ticket. ***
The Location
Meta Brock Street, 10 Brock St, London NW1 3FG
For any questions relating to this event, please email jessica.elliott@impressiondigital.com
