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Event

Impression & The Marketing Meetup #10

7
March
Impression, Fothergill House, 16 King Street, Nottingham, NG1 2AS
6:00pm

Networking events can be daunting and walking into a room of people can certainly feel overwhelming – there’s also the fear that we’re just going to be sold to! That’s why The Marketing Meetup exists. The Marketing Meetup is a friendly, fun and informal evening that allows like-minded people to share ideas and learn new things, all in a safe setting.

If you haven’t been to one before check out this video to get a feel for what it’s like.

Want to join our next event? Register here.

The agenda

  • 6.00 pm – Doors open – Grab yourself a drink, a bite to eat, and say hello!
  • 6.30 pm – Introduction and talks will begin
  • 7.30 pm – Talks finish, time for a Q&A, enjoy some more food and chat some more!
  • 8.00 pm – End of the night – We hope you will have left having learnt something new!

The speakers and their talks

Holly Bolus, Marketing Communications Manager at CDA Appliances

The Collaborative Tango Between Sales and Marketing

Finding balance in the tug of war between sales and marketing to improve collaboration that results in better ROI for all. Not only becoming a better team but developing personally and professionally.

Takeaways:

  • Successful collaboration for ROI
  • Utilising your sales team to better your marketing
  • Stepping out of the “marketing” comfort zone

Amelia Such, Marketing Manager at Patisserie Valerie

The essential toolkit for the multi-site marketer

Having worked in multi-site hospitality for all of my career to date, it’s become essential to master being a multi-site marketer in a way that a) keeps me sane, b) allows me to do the best job for the brands I’ve worked for, and c) progresses my career without working 12 hour days. It’s a challenge at times, balancing site requests, understanding an entire estate and various locational quirks, maintaining brand identity and managing the expectations of multiple stakeholders who all believe they are your top priority! This talk aims to give marketers from every background a flavour of what being multi-site means, whilst also helping budding multi-site marketers in the room.

Takeaways: 

  • Work smarter not harder when it comes to knowing your locations
  • Pleasing everyone, pleases no one – remember what your wider purpose is
  • You can help without doing the doing – your value isn’t rooted in your time