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Impression & The Marketing Meetup #1

In partnership with:

In April, we collaborated with The Marketing Meetup to bring you your first Nottingham Meetup! We’ll aim to deliver these events every 2 months, so look out for our next one coming soon.

This was our first in-person event post-COVID and we were excited to host it at our newly refurbed Notts HQ. We enjoyed meeting lots of new faces and learned a lot from Aaron during his talk.

The agenda:

6.00 PM – Doors open! Grab some food and a drink
6.30 PM – Introduction and Aaron’s talk
7.00 PM – Time for Q&A and networking
7.45 PM – Event ends, head over to The Alchemist for 241 drinks!

The talk and your speaker:

Aaron Dicks, Performance Director, Impression

Unless you created your latest Google Analytics property post-October 2020, you’re likely using a version of Google Analytics called Universal Analytics. Google has recently announced this will be sunset and unavailable from 1st July 2023, meaning marketers need to take action to migrate to Google Analytics 4. It’s not just a case of ‘turning on GA4’ – it needs a proper set-up by someone who’s experienced in the software… Come and listen to Aaron to learn more!