From our hypothesis, we can create multiple new variations to test on your users and find out which one is the best for your business. The tests can be big wholesale changes in design, images and web copy or just smaller tweaks and changes on elements like CTAs we know from research that your users are struggling with.
1
A/B Testing
A/B testing is simply creating a new version of your webpage in our CRO software and find out how it performs against the control (the original version). Simply, Version A vs Version B. The test would run on the same URL and content changes are handled by the software.
2
Split URL Testing
Split URL testing is creating a new version of a page on your website and testing it against the control. For example yourwebsite.com/url1 vs yourwebsite.com/url2. The difference here is the changes made are on the site and not in the software. With split URL testing the software just handles the test measurement and how many users go to each version.
This is useful when it is easier to create a new page from scratch that is very different from the original. Usually this much change is easier done by a developer in your website platform, for example WordPress or Umbraco.
3
Multivariate Testing (MVT)
Similar to A/B testing, we handle these tests through or CRO software. MVT is creating multiple variants of the variation and for this reason, it is the most complex way of testing. Here is an example MVT:
Variation 1 – Changes CTA text and colour
Variant 1a – CTA Colour is blue
Variant 1b – CTA Colour is red
Variation 2 – Changes CTA text again and colour
Variant 2a – CTA Colour is blue
Variant 2b – CTA Colour is red
This method of testing allows us to discover the best combination of changes rather than having to run multiple a/b tests.
