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Impression gains Facebook Blueprint Certification

This article was updated on: 07.02.2022

Impression is proud to have gained the Facebook Blueprint certification, making us one of only a few agencies in the UK to hold the accreditation.

Facebook Blueprint, launched in 2016, is the only Facebook-owned and certified accreditation. An extensive knowledge of the Facebook advertising platform, completion of no less than 50 learning modules, and completion of a series of exams is required to gain the coveted Facebook Blueprint badge.

Impression’s PPC Account Manager Becky Carré, who completed the certification this week, leads Impression’s paid social offering, with over five years experience in social media advertising and strategy.

The exams measure advanced-level competency in selecting and utilizing advertising objectives, targeting audiences for maximum impact, implementing planning strategy, understanding and learning from measurement solutions, and expertly tying Facebook products into a successful marketing and communication strategy. 

With two certification options available, Facebook Buying Professional (suited to media buyers) and Facebook Planning Professional (suited to those managing campaigns and strategy), Facebook for Business describes the certification as;

a global credentialing programme for digital advertising professionals. As the most advanced-level programme, Blueprint Certification demonstrates expertise across the Facebook family of products and services, including advertising on Instagram and Messenger.

If you’d like to know more about how our paid social team can help your business grow and achieve real ROI through Facebook advertising, get in touch!