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24.01.2025

2 min read

Expanding our internal creative offering with the launch of a new department

This article was updated on: 29.01.2025

We’ve added another string to our bow with the launch of our new creative offering. 

Our in-house creative team will now work hand-in-hand with our paid media and organic experts, leveraging real-time analytics to refine and iterate creative solutions for maximum impact. This synergy allows us to enhance creatives across all digital marketing channels, ensuring a seamless blend of strategy, creativity, and evidence.

Working to combat the challenges many businesses face with inconsistent branding or ineffective strategies, we’ll bridge the gap by offering a holistic approach that supports every aspect of creative development – delivering results through experimentation whilst maintaining impactful brand presence and integrity.

Leading the creative department is Immy Sheppardson, with over seven years of experience, including five years at the helm of global brands’ in-house creative teams. Joining Impression with a portfolio spanning international brand campaigns, product launches, digital advertising, brand development, animation, illustration, packaging, and art direction, Immy brings unparalleled expertise and insight into the unique challenges faced by in-house marketing teams.

Recent successes include launching AXS into venues with redesigns in five locations, enhancing their brand presence and customer experience, and creating a sell-out product with the Cornish Company’s ‘Christmas Dinner Scone’.

Immy Sheppardson, Head of Creative comments:

“Having led in-house creative teams for years, I’ve experienced firsthand the challenges of aligning media and creative agencies to launch impactful campaigns. But at Impression, I’ve been blown away by the seamless collaboration and expertise across the team. We know how influential Creative can be on overall Performance, so having this as an integrated offering within our wider Performance Marketing services means that we’re now able to optimise towards the best results for our clients at every step of the process. It is refreshing to be part of a team where everyone is genuinely committed to working together to achieve the best results—consistently going above and beyond.”

Mikey Emery, Commercial Director of Impression said:

“We’re delighted to be welcoming Immy, and the wider department, to the team, who are expanding and strengthening our offering, bringing new skills and experience to the company and establishing our creative department. The launch of our Creative offering is a development and advancement of our service as we work to deliver even more for our clients.”