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INTRODUCING VELOCITY

Velocity is our proprietary link measurement platform.

Connecting the dots between PR and link-building campaigns often feels disconnected. You earn coverage over here while trying to pinpoint causal relationships to your on-site performance over here.

From a single link to the long-term value

Velocity, our proprietary link measurement platform, removes this guesswork and makes for more transparent reporting. It measures the evolving value of your links and coverage over time, allowing you to report on the real, long-term impact of your link building and Digital PR efforts to your team, your internal stakeholders and your business.

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Reporting on link acquisition as a one-time win is a flawed approach.

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A link's authority and relevance aren’t static measures.

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Much like the link graph itself, it’s dynamic and changes over time.

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Velocity is built to track this progress. It monitors key attributes to prove how your links and coverage contribute to commercial success.

How Velocity Works

By connecting to industry-leading APIs from Ahrefs, Google’s Natural Language AI and more, Velocity gives you a dynamic view of your campaign’s performance. Simply provide the link or coverage you’ve earned, and Velocity automates the rest.

Key monitoring features include:

  • Authority Over Time: Velocity monitors the Domain Rating (DR) and URL Rating (UR) for both your links and your domain, showing how authority changes over time.
  • Entity Analysis: Via natural language processing, Velocity extracts the entities related to your built links and coverage, highlighting how these relate to your content strategy’s topic authority.
  • Link Status Monitoring: Keeps track of your link’s HTTP status to ensure links remain live.
  • Link Attributes: Automatically identify attributes like ‘follow’, ‘nofollow’, ‘sponsored’ and ‘ugc’, or if the link is part of syndicated and affiliate content.
  • Destination and Source: Track the linking page’s title, the specific URL on your site it links to, and the date it was published to ensure a continued presence in front of your audience.

Better and quicker evidence into action

Velocity empowers your SEO and Digital PR teams to showcase the true ROI from their efforts.

  • Become more efficient: Velocity’s built-in crawler automates the tedious work of manual data entry and clunky spreadsheets. Your team can spend less time assembling reports and more time ideating and executing viral campaigns.
  • Make relevance quantifiable: How do you prove a link’s relevance without being subjective? Using Google’s Natural Language AI, Velocity analyses the content of your coverage, allowing you to objectively connect your campaign’s message to your commercial goals.
  • Future-proof your strategy for Generative AI: The digital landscape is evolving. With visibility across LLMs becoming increasingly more critical, tracking all coverage is key. Velocity monitors both linked and unlinked brand mentions, ensuring your strategy is ready for what’s next in both SEO and GEO.
  • Showcase ROI: By tracking authority metrics over time via the Ahrefs API, Velocity lets you clearly demonstrate the impact of your link building and PR work on your organic visibility.

Exclusively for our clients

Velocity has been designed for SEO and Digital PR teams.

While we are exploring options to release Velocity as a standalone product in the future, it is currently available exclusively to our SEO and Digital PR clients.

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