Meet the Team

Paid Media Analyst. Joined Impression in September 2024.

I graduated with an English BA in 2022 and then undertook an English MA in December 2023, both at the University of Nottingham. I spent a lot of time with my nose in a book, but surprised myself by spending just as much time studying linguistics as well as literature. During my master’s degree, I took a sociolinguistics module that dived into how businesses use language to build their brands. From there, I followed my intrigue by taking part in the Digital Marketing Academy, where Impression left a lasting impression (no pun intended) on me as a marketing agency to keep an eye on. After graduating I started volunteering as a marketing assistant with two local museums, sticking close to my humanities roots, before making the leap into full-time agency work at Impression.

As a Paid Media Analyst, my day-to-day includes copywriting, keyword research, campaign optimisation, performance analysis, and much more. I work across both Paid Social and PPC, writing, analysing and reporting on our paid media campaigns to help clients drive their growth.

Something I am proud of:

Achieving a first-class English BA degree and then a distinction in my English MA, as well as winning the English Postgraduate Award for achieving a high first-class grade in every module of my MA degree, will always be something I’m immensely proud of. It took a lot of grit and determination to push through the difficult times, but ultimately, my degrees not only became a way for me to expand my analytical skills and critical mindset, but acted as my creative outlet. I put my heart and soul into my degrees and feel so proud of my achievements, especially with most of my BA falling during the pandemic.

Outside of work:

Outside of work, I’ll probably be writing in a coffee shop, crocheting a cardigan, or reading a book snuggled up with my cat. I love exploring new cities and travelling, but most of my free time is filled with playing D&D and TTRPGs with friends, video games, or crafting – my current fixation is jewellery making!