Katie Walton’s posts
13 min read
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Senior Paid Media Specialist. Joined Impression in September 2019.
After studying fine art at university, I spent two years in a publicly funded general marketing role promoting green transport and doing everything from organising events to taking interviews with journalists. When I was facing redundancy, I moved into my first digital marketing role in an agency and I’ve never looked back. I started out in both SEO and PPC, but soon chose to specialise in PPC! I’ve been working at agencies for 12 years now, and came to Impression to be part of a bigger team and work with bigger accounts.
My day is a mix of calls with clients, coaching sessions with the team and working on client accounts. Some days I have more time digging into data and making changes in accounts, some days are more spent on talking to clients.
Something that I’m really proud of:
I trekked the Great Wall of China to raise money for Young Lives Vs Cancer (previously Clic Sargent) in memory of a friend who lost her life to cancer. It was an amazing experience and I met some wonderful people!
Outside of work:
I enjoy reading and writing or anything creative – sometimes that means painting, sometimes it’s playdough sculpting with my kids!
Katie Walton has specialist knowledge in Paid Media and PPC.
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