Katie Barnard’s posts
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The AIDA Model in Marketing: Uses & Examples
by Katie Barnard + Jonathan Theuring
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Technical Development & Impact Strategist. Joined Impression in June 2021.
After graduating from university, I enjoyed a year or two of travelling and gained experience in a variety of graduate roles before I discovered the varied and fast-paced world of SEO in 2019. I have worked at Impression since 2021, progressing from SEO Executive to Senior SEO Strategist. In this time, I also completed an online MSc in Psychology and noticed my growing passion for feedback, training, development and all things People. After a secondment role opened up within the People Team to move into Technical Training & Impact Strategy I leapt at the chance to put my MSc and passion into action!
My main responsibility is leading and developing technical training across Performance, Technology and Commercial teams, working with Heads of Departments to create learning pathways that help achieve our vision of being the best place for digital talent to transform their career. I also help lead our Impact Strategy, ensuring we are supporting our staff and our community through Wellbeing, ED&I and CSR initiatives, such as the Women’s and Men’s Health Brunches and ensuring we have fair policies in place.
Something that I’m proud of:
Completing an online Masters Degree in Psychology while working full-time and achieving a Distinction. It took me over 2 years and taught me resilience, persistence and patience… as well as the importance of rest!
Outside of work:
I love to keep active both physically and mentally, so I absolutely love hiking, cooking, reading or learning something new. Currently, I’m getting into Lino Printing!
Katie Barnard has specialist knowledge in SEO.
by Katie Barnard + Jonathan Theuring
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